THE FRANKLIN, ARE YOU CURIOUS?
My mom says “If it ain’t broke, don’t fix it” so I am
why the Franklin Institute thinks it’s a good time to change their name to “Franklin”, that’s right dropping the Institute.
When I think of Franklinthere’s no doubt that I think of this guy firstI might even think of Franklin Plaza, which is at the foot of the Ben Franklin Bridgeif someone told you to meet them at Franklin and you lived in North Philly, you might think The Ben Franklin High Schoolif you were in Center City maybe you’d think it was Franklin Town Park near CCPor across the street at One Franklin Town
or at the hotel at Franklin PlazaYou see I look at the word Franklin as an adjective and Institute as the noun. If you said meet me at the Franklin Institute I would know exactly where to meet you.
I hear the Franklin Institute did research and received positive remarks about the new name, Franklin. I don’t know who they asked, but I know many of the people I have asked were curious why they would change the name. I agree, I can’t imagine they were hurting for business afterhosting two record breaking exhibits in a row, which introduced the Franklin Institute to a national audience
I do love the question mark on the Cira Center!!
I do like the ad campaign, people were curious about the painted Question Marks on canvas; and I heard that they shaved question marks into peoples heads, wish I saw that!! If you’re curious check out their curious web page which is curious itself: http://www.curioustf.org/