Philadelphia

Hero in Heels Celebrity Shoe Auction – Proceeds Women With Cancer

Hero in Heels Celebrity Shoe Auction took place June 10th
Hero in Heels collects signed celebrity donated shoes and then auctions them off. The money raised from the auction grants the wishes of women who are suffering with cancer, including wigs and prosthetics, as well as some of the basic needs.

Several of the region’s top fashion designers will show their latest line, including Carmelia Couture, Walish Gooshe, Onyx Noiz and SA VA Fashion.

Wish Upon A Hero Foundation is spearheading a revolution in charitable giving. Since the organization’s inception in 2008, Wish Upon A Hero foundation has been directly affecting the lives of individuals throughout the world. Foundation donors are not left to wonder how their contributions are used, as all donations are directly responsible for grating wishes for individuals through http://www.wishuponahero.com. For more information on the Wish Upon A Hero Foundation, please visit www.wishuponaherofoundation.com.

The shoes were one of 20 pairs sold last week during the Hero in Heels charity auction that raised more than $9,600 for women battling cancer. The fashion show, held at the Trust building on Arch Street, was put together by Dave Girgenti’s Wish Upon a Hero Foundation, an online nonprofit that grants requests to people in need.

Tamika Harding and Mark Standard

Hero in Heels collects signed celebrity donated shoes and then auctions them off. The money raised from the auction grants the wishes of women who are suffering with cancer, including wigs and prosthetics, as well as some of the basic needs. They were able to get so many shoes because several of the actresses shared the concept with their friends and they were more than happy to donate their shoes too.
It took place Thursday, June 10th from 7-11pm at TRUST (the old Real World house) at 249 Arch Street. Several of the region’s top fashion designers will showed their latest line, including Carmelia Couture, Walish Gooshe, Onyx Noiz and SA VA Fashion.

The seats were filled and the room was packed.
Cashman & Associates Ashley Schaefer and her BFF’s

Girgenti started Wish Upon a Hero in September 2007 as a way to grant wishes to people dealing with unexpected tragedies. Many of his requests, he said, were from women with cancer. Some of them were simple: silk scarves to cover heads bald from chemotherapy. Others were more difficult to fulfill – breast prosthesis.
Great venue, terrific turnout, only one problem
not a good mix of spenders as most of the crowd was made up of students, up and coming somethings, and under employed. Missing were the Sabrina Tamburino’s, Stacey Kracher and Maria Papadakis who are the Imelda Marco’s of Philadelphia. (I didn’t do a good job of telling them about the event as none of them knew of it.)
Despite that most of the donated shoes went for about $200, and the big bid of the night was Jennifer’s Jimmy Choos went for $800.
Stephenie LaGrossa and Wired 96.5’s G-N Kang in their Nicole Miller outfits working the crowd to sell the Survivor alumni’s shoes
Stephenie LaGrossa & a $100 gift certificate to her restaurant Gigi, went for $200, as did

Scarlett Johanssons – TOD, and Gwen Stefani’s LAMB, Jen Utley’s Christian Dior, even Heidi Hamels Christain Louboutin clocked in at $200. I would have like to see some of the bids go a bit higher; these shoes retail for more than $200, unsigned. Lots of bargains were to be had that evening, it was an Ebay’ers dream come true. For a freshman event, I’m sure they will take away all the great of this eye candy event, and build on the learning curve for a bigger and more successful event next year. I suggest getting an established PR Firm with a proven invite list, to be combined with the great group of guests you already had. That would make a beautiful crowd with money in the bank. Hero in Heels