PHILADELPHIA FASHION NIGHT OUT AT KING OF PRUSSIA MALL

My friends think I’m crazy, but this year I decided to skip covering NYFW & Fashion Night Out in New York City, and instead cover all that Philly & it’s environ’s have to offer. So meet me at the King of Prussia Mall Friday September 10, 2010 for Fashion Night Out, it’s gonna be a good night:

King of Prussia Mall to Host Fashion’s Night Out King of Prussia, Pa—August 18, 2010- Make sure to R.S.V.P. to fashion’s biggest party, Fashion’s Night Out, happening once again at the King of Prussia Mall. The nation’s largest mall will join world-renowned fashion destinations: New York, London and Paris, as an official host of Fashion’s Night Out on September 10, 2010. ­­Fashion’s Night Out was launched in 2009 by Vogue, the City of New York, the Council of Fashion Designers of America and NYC & Company, as a worldwide initiative to celebrate fashion and support local economies in response to the global economic downturn. The evening’s focus is reminding people why they love to shop- for the fashion- rather than relying on discounting to drive traffic to stores. King of Prussia Mall retailers will keep their doors open (from 6 p.m. to 9 p.m.) to offer customers unique experiences, including trunk shows, makeovers, special guest appearances, give-aways and entertainment. The Mall will host a live fashion show including retailers Neiman Marcus, Bloomingdale’s, Betsey Johnson, and Tory Burch; style lounges and entertainment throughout the center. On September 10, King of Prussia Mall will participate in Fashion’s Night Out, an international celebration of fashion. Fashion’s Night Out was launched in 2009 by Vogue, the City of New York, the Council of Fashion Designers of America and NYC & Company to celebrate fashion and support local economies in response to the global economic downturn. The Mall will host exclusive style and entertainment events throughout the evening: · Live fashion show with over 35 King of Prussia retailers, including Tory Burch, Bloomingdale’s, Neiman Marcus and Betsey Johnson · Retailer in-store activities, including: o Makeovers by celebrity hair stylist Artur Kirsh and a performance by The School of Rock at Neiman Marcus o Missoni and Alexander Wang Trunk Show with mini style seminars hosted by personal stylists at Nordstrom o $75 gift card giveaway every hour at Arden B. o A pop-up performance by the Philadelphia Opera Company For more information regarding retailer participation, event listings, news and more look to www.KingofPrussiaMall.com and King of Prussia’s Facebook and Twitter channels. For a complete list of the global participants please visit: www.fashionsnightout.com. About Fashion’s Night Out
Fashion’s Night Out (FNO) is an unprecedented global initiative created to celebrate fashion, restore consumer confidence, boost the industry’s economy, and put the fun back in shopping. For one night last September, in New York City and twelve other cities around the world, designers, celebrities, models, and fashion editors staged exciting, one-of-a-kind events in stores open after-hours to the public. Retailers saw a surge of new shoppers and increased sales, while customers relished the street-party atmosphere. This year, FNO will host the largest public fashion show to take place in New York City’s history with more than 200 models modeling trends chosen by Vogue editors themselves. FNO NYC kicks off the beginning of New York’s famed and iconic Fashion Week where designers will gather at first-year venue Lincoln Center to show their 2011 spring collections. This year, King of Prussia Mall will extend the festivities into a weekend-long series of family-friendly events inviting customers to “Experience the World of King of Prussia.”About King of Prussia Mall The King of Prussia Mall, developed and managed by Kravco Simon Company, is the east coast’s premier shopping destination featuring seven department stores, more than 400 retailers and more than 40 restaurants. Easily accessible off Route 202, I-76, and the Pennsylvania Turnpike, King of Prussia is within one mile of Valley Forge National Historic Park and the Valley Forge Convention Center. For more information about King of Prussia, visit www.kingofprussiamall.com.