I hope you had a chance to check out the DoAC Pop-up Casino Resort this weekend.
Atlantic City marketing officials have something really big in mind to pitch the resort as a vacation destination to tourists. So big, in fact, that it will be transported by truck, assembled and then opened up for tours. They are calling it a “pop-up casino resort” – a
custom-made, two-story structure that will hit the road as a showpiece
of the “Do AC” marketing campaign developed by the Atlantic City
Alliance. (Source)
They invited Mike, Maria Papadakis and I to check out the fireworks from the 2nd level on Saturday night.
Jeff Guaracino, Chief Strategy & Communications Officer of the Atlantic City Alliance, gave us a quick tour of the pop-up, which highlighted many of the fine attractions of Atlantic City.
The interior of the structure includes TVs, furniture, a photo booth, a
DJ booth, a roulette table and a piece of Atlantic City’s world-famous
Boardwalk. Guaracino called it a multimedia wonder, complete with
recharging stations for portable electronic devices.
DJ booth, a roulette table and a piece of Atlantic City’s world-famous
Boardwalk. Guaracino called it a multimedia wonder, complete with
recharging stations for portable electronic devices.
Next up, the Atlantic City Alliance is bringing a “pop up roadshow” to Baltimore’s ArtScape July 19-21.
The six-ton, 40-foot trailer features a live DJ, performances from A.C.
casino shows, a cellphone-charging station, free chair messages, a
photo booth and A.C. giveaways. It is aimed at getting people to think
of Atlantic City as more than just a gambling mecca, said Jeff Guaracino, chief strategy and communications director, for the Atlantic City Alliance.
The six-ton, 40-foot trailer features a live DJ, performances from A.C.
casino shows, a cellphone-charging station, free chair messages, a
photo booth and A.C. giveaways. It is aimed at getting people to think
of Atlantic City as more than just a gambling mecca, said Jeff Guaracino, chief strategy and communications director, for the Atlantic City Alliance.
