Avenue of the Arts Future

The leadership and board of Avenue of the Arts, Inc.
announced today its vision for a transformative $100 million plan to re-imagine the Avenue of the Arts (aka S. Broad Street) from City Hall to Washington Avenue into a
lush, green arts park.

Titled Avenue of the Arts 2.0, this groundbreaking project is designed by world-renowned architecture, design, and planning firm Gensler, and landscape and urban
planning practice OJB. The aim is to create a serene and green, arts-inspired attraction in the heart of Center City for residents and visitors alike that creates a more sustainable and livable city for future generations.

The plan envisions a 10-block pedestrian-friendly arts park with verdant landscaping, café seating, aerial sculptures, rotating public art, new outdoor performance spaces,
and greened medians adorned with public art.

Enhanced lighting will accentuate this new urban oasis and make it a day-and-night destination. Nestled in the heart of Center City will be a new place to hang out with friends, dine, stroll, and enjoy inspiring creativity.

Executive Director Laura Burkhardt. “Today, the Avenue of the Arts is one of the City’s most dynamic mixed-use corridors with thousands of residents and millions of visitors each year. This initiative will add ‘world-class arts city’ to Philadelphia’s renown as a hub of history and sports.”

The Avenue of the Arts has evolved into a highly sought-after neighborhood with over 4,000 apartment and condominium residences including Art Haus, six top-brand hotels, dozens of top restaurants, exquisite architecture, and one of the most walkable collections of public art and murals in the U.S.
Avenue newcomers receiving rave reviews include Loch Bar by the Baltimore-based Atlas Restaurant Group with its seafood tavern concept serving lunch and dinner at the
corner of Spruce Street.

Chase is opening a branch at Broad & Walnut, down the street from where Insomnia Cookies unveiled its new headquarters and main bakery, and Lubert Adler initiated a $100 million renovation at the Bellevue.

And just last week, on July 1, 2024, Post Brothers and Tower Investments welcomed the initial residents to the first $400 million phase of One Thousand One, an apartment complex located on the Avenue of the Arts and Washington Avenue. When completed, the complex will feature 1,400 luxury apartments and a 44,000-square-foot Giant grocery store.