LET THEM EAT CAKE Benefiting City of Hope at the Loews Hotel

Wikepedia states: “Let them eat cake” is the traditional but incorrect translation of the French phrase “qu’ils mangent de la brioche.” Brioche is actually a type of egg bread enriched with a large proportion of butter, rather than any type of dessert or confection. While commonly attributed to Marie Antoinette, the oldest source that anyone has found is The Confessions of Jean-Jacques Rousseau.
Fondant foodies and Brides-to be came to the April 14, 2009 event at LOEWS Philadelphia, of the same name LET THEM EAT CAKE…A Wedding Cake Design Competition for pastry arts professionals and students. Tickets were a reasonable $40 which included cake, and cocktails. Guest enjoyed the fabulous sounds of Back 2 Life by Brandywine Valley Talent.
tablescapes created by EVENTRICITY; When I first covered this event last year, the timetable was confusing: 3:00 p.m. – Set-up for pastry chefs (professionals and students) as arranged by Loews
4:00 p.m. – Judging and vendor set-up
5:00 p.m. – Chefs may reenter the Ballroom to decorate their table for presentation to the public
6:00 p.m. – Then the public was allowed in.
This year it clicked, the public only enjoyed the results, not the judging part.
The event brings a bunch of chefs, brides to be, event planners, and other vendors together to raise money for City of Hope, a cancer treatment and awareness center. City of Hope is a pioneer in the fields of hematopoietic cell transplantation and genetics. Chefs from some of the Philadelphia’s finest restaurants, including Culinary Institute and Restaurant school make beautiful cakes which are then judged on cake and filling flavors, use of levels, color, etc. You would have thought I was one of the judges after taste testing many of the cakes; I wasn’t but learned a valuable lesson, too much of a good thing is bad.
Cakes were judged in nine categories like Most Artistic, Best Tasting and Best Overall – Professional, College and High School Vocational. The winning cake was baked by Miel Patisserie and they won Most Artistic, Best Tasting and Best Presentation. Cousin Jess and Miss Keystone Andrea Helfrich
The Chefs, Judges, and participants
The after party with “It Girl” Sabrina Tambourine, Jeff Guaracino, guest, Carol Tamburino and Jess.

Jeff Guaracino works for GPMTC who just launched a new campaign today that is rather clever:

“With Love, Philadelphia XOXO” – Visitors who book one of the nearly 100 featured packages on will receive a special gift at check-in. The giveaway includes a Philadelphia Privileges coupon book, a five-pack of With Love postcards and a With Love pin, along with other brochures, coupons and maps.This event was back in April, I apologize for posting it a tad late. I am trying to catch up. Who knew when I went to NYC I would get so backed up.