CENTER CITY DIRECT, CBS STATIONS TO LAUNCH PHILADELPHIA’S FIRST DIGITAL NEWSSTANDSThe newsstand owners are also excited about the new addition to their stands, according to John Rocco, President of the Newsstand Association of Philadelphia. “This is another way that the City newsstands can provide new and information in the electronic age,” he says. “It also provides us with a way to give back to the community.”The CBS Always On newsstand network is also wired to provide alerts in case of a city emergency, including Amber alerts, coordinated through the City’s Office of Emergency Management. The initiative is the end product of an ordinance introduced by City Philadelphia Council Member Frank DiCicco this past summer and signed by Mayor Michael Nutter allowing digital signage for this purpose. Center City Direct manages the technology, the content and the advertising which covers the cost of the program at no cost to the City. Thirty-nine newsstands in Philadelphia will go live at 7 a.m. that day with CBS Always On — a 24-hours news ticker and a flat-screen High Definition Television set to broadcast news, weather and sports updates along with tourist information about Philadelphia. Plans are to eventually expand to120 digital newsstands city-wide. Eyewitness News will provide the TV news updates throughout the day. The CBS Radio stations will provide content for the marquee.
City Philadelphia Council Member Frank DiCicco
City Philadelphia Council Member Frank DiCicco with the Digital News stand to the right
The Digital New stand will also have warning alerts in case of an emergency, and Councilman DiCicco said perhaps we could put messages up there that tell the bicyclers to stay off the sidewalk.
Councilman Bill Greenlee
Center City Direct Team with Eyewitness News’ President and General Manager Jon Hitchcock next to Donna Coghlan (I apologize for not filling in everyone’s name as I left within 30 mins of this event to go on vacation, but thought it was important to get the word out.)
The Ribbon Cutting
is a success.
The stands also provide a natural extension for the CBS stations locally. “CBS 3 and The CW Philly have expanded our Eyewitness News brand across both stations, online and to cell phones,” says President and General Manager Jon Hitchcock. “Providing a street-level news service is another way to provide the viewer with the news and information they need wherever they are and whenever they need it. Ultimately, we want CBS to be the news sources locally.” “The combined voices of our two television stations and five radio stations represent the complete package,” says Marc Rayfield, Senior Vice President and Market Manager for the CBS Radio Stations in Philadelphia. Whether the news of the day is sports, music, entertainment or politics, we have an authority on staff that can provide the latest headlines and beyond.”
Center City Direct, a division of Alternative Media Holdings, LLC, is a Philadelphia based marketing and technology company. Center City Direct uses its proprietary, web-enabled, closed-circuit TV technology to broadcast content to digital monitors installed in retailers, office buildings and on the street. Center City Direct customizes the content for each of its networks depending on the venue including broadcasting in multiple languages.
CBS 3 (KYW-TV) and The CW Philly 57 (WPSG-TV) are part of CBS Television Stations, a division of CBS Corporation. KYW Newsradio 1060, 98.1 WOGL, 94 WYSP, SportsRadio 610 WIP and The Big Talker 1210AM WPHT are owned and operated by CBS RADIO.