Feed Your Flock – Crash The Superbowl Commercial Contest filmed In Philly Area – As Prince Would Say Controversy
On 2/6/11 the Dallas Cowboys’ new stadium in Arlington, Texas will host the Super Bowl XLV, the most watched event in American sports, as the AFC and NFC go head-to-head for the right to hoist the Lombardi Trophy. 
The Super Bowl is one of the most widely watch games in television history. The broadcast ranks high in the Nielsen ratings reaching more nearly 90 million viewers. Prices for advertising space can typically cost millions of dollars; The commercials shown during the game are often talked about before and after the game, even more than the game itself. The commercials would often be hysterical, informative and sometimes controversial. Sometimes the commercials would change a person’s life like last year’s Snickers commercial featuring 88 year old character actress Betty White on the gridiron. No doubt that fun commercial helped raise her profile to a whole new generation and eventually a groundswell of support to get her a hosting gig on Saturday Night Live, which she did before the year was out.
In the past couple years Doritos/Pepsi Max have held a “Crash the Superbowl” contest (CTSB), where people would submit clever commercials to be voted on by an internet audience narrowing the choice down to six for a final vote to see whose commercial would play during the Super Bowl and collect the million dollar price. 
Proving that religion and advertising are still a volatile mix (even in today’s permissive environment – Some of you may remember the 1989 Madonna Pepsi commercial featuring the song “Like A Prayer” that only aired once because of her controversial MTV video with the burning crosses); the submission, entitled “Feed Your Flock”, was rejected by contest judges who elected to steer clear of any controversy after receiving complaints from concerned Catholics who considered the ad offensive.
“Could just as well be any of a number of protestant churches. Let’s hope Christians of all denominations haven’t lost their sense of humor.”
“I think God’s laughing along with this one…great concept and great execution”.
My 75 year old Aunt Mary thought it was fun, and by no means was offended by it. Wondered where everyone’s sense of humor went, especially the people who always complain that the world is too PC these days.
What are your thoughts? Read the thoughts of others on the contest’s website here.
Here’s the behind the scenes video which was sent to me first and got me thinking this would be an interesting story to tell.
Build a mosque at ground zero, mock Jesus in the Eucharist. Each is in poor taste so why would do it let alone brand a product with it.
Poor choices in poor taste.
GREAT!
I found NOTHING offensive about the commercial.
What I find more offensive is those who are so appalled by such a commercial. They are the very ones that any Pastor would set up such a campaign to entice them into the pew, because it's the only way to get them there (particularly on Super Bowl Sunday.) The commercial was PERFECT.
I saw any one of my former Pastors in this depiction, trying to find a way to keep the congregation present and happy!
If Christians (and I am one) want to find a reason to be offended… I can see why this probably worked, because many of them saw themselves as one of the ridiculous members that came back FOR THE DORITOS….instead of their "beloved traditions" that just cant seem to keep them seated.