The 18th Annual Phashion Phest at the Shops of Liberty Place – Photos

Sharon Phillips Waxman, SPW Producations, LLC executed another Phasion Phest since founding the organization 18 years ago, last week at the Shops of Liberty Place in Philadelphia. Zach Waxman, guest, Sharon Waxman and Mackenzie Waxman
When I arrived about an hour after the event had begun (I was shooting another event in the same building which I will be posting later this week.), the Phest was in full swing. This year it was held at the Shops of Liberty Place giving it the extra room to spread out and really showcase the fabulous fashion through out the space. The “runway” was a unique experience too as they used the escalators to showcase fashions from Kimberly Boutique, Macy’s, Mitchell & Ness, Nicole Miller, Scarlet Fiorella), Janice Martin Couture, Rococo – The Store for Men, South Moon Under, The Shops at Liberty Place (Ann Taylor LOFT, Express, Les Richards) and Zinman Furs.
2011 Philadelphia Daily News Sexy Single Jennifer Sherlock and Katie Spillman enjoying themselves. Bummer for the sexy singles this year as the Daily News is not throwing a party to celebrate their sexiness as they have done in the past.
Tina DeVita and Jill Waters came all the way over from Jersey after a friend told them about the advertisement I had on my blog promoting the event – Yeah! But then their friend stood them up. Maybe next year we shall meet?
Phashion Phest also highlights future fashion designers during the reception with student design displays from local colleges and universities. This year’s participants include The Art Institute of Philadelphia, Drexel University, Moore College of Art and Design and University of Delaware. Students from The Art Institute, Divine Freeman, Designer, and Sheree Smith with models Faneisha Shaw and Alicia Hartwell, showcase their designs respectfully. The two were telling me their company name is DORK (Decent Outrageous Risky Kouture.) I asked if they bought the name yet, and they said no. I said that one is probably taken, you should buy DORKPHL and DORKINTL, and that is exactly what they did they told me the next day in a note. Look for these two designers to do fun things in the future.
Immediately following the fashion show there will be a cocktail reception with hors d’oeuvres from R2L Restaurant and a top-shelf open bar featuring specialty drinks from Canadian Club, Jim Beam Devil’s Cut, Skinny Girl Sangria and Pucker Vodka. Guests will experience an up-close and personal look at the latest fall beauty trends with salon presentations from Heaven and Earth Salon, Panache Hair Design, Queen B, Rapunzel’s Salon + Spa, Richel D’Ambra Spa & Salon, Salon l’Etoile and Salon Rouge. Accessory, cosmetic and skin care trends will also be highlighted with presentations from Aveda, Dentex, Fire & Ice and The Body Shop.
Alex Martinez and Kelli Waters, Aveda. One of the benefits of holding the event at the Shops of Liberty Place, was getting sponsors and participants from the upscale mall. Plus the convenience of the kitchens, parking, bathrooms and space.
It’s possible we might see this at the Hair of the Dog Gala in January
A great auction, where I was outbid in all my categories. (I’m currently running around trying to buy up items for my own auction for Gilda’s Club of SJ, which I will be holding 11/21/11 at Fleming’s Steak House in Marlton, NJ – Save the Date.)
Kenneth Yu and Chris Stahley find themselves in NYC shopping for fashion and living the high life, found the fashions at Phasion Phest to be intriguing. They love Rue La La too, and that’s how they heard about the event.
Nicole Pinto, KYW, Julia Bateman, KYW and Sarah Strubilla
Rue La La brought props
and a step and repeat. Rue La La’s Lauren Augsberger, Justin Fine and Allison McClellan.
Participating sponsors include Center City District, The Shops at Liberty Place, R2L Restaurant, Southern Wine and Spirits of PA, Parker and Partners Marketing Resources, Philadelphia Weekly, Philadelphia Style, Philly2night.com, Skinny Girl Sangria, Canadian Club, Jim Beam Devil’s Cut, Pucker Vodka, The Big Bus Company, Rue Philadelphia, Nestle Waters, All Event Party Rental and Eventions Productions.
Queen B with two of her models and the hair she created. Queen B just appeared on Season 2 of Hair Battle Spectacular on the Oxygen network. Her dress was done by Closet By Christobal
After the event their was a cocktail party on the 37th Floor at the R2L Restaurant which featured top-shelf open bar featuring specialty drinks from Canadian Club, Jim Beam Devil’s Cut, Skinny Girl Sangria and Pucker Vodka. Guests will experience an up-close and personal look at the latest fall beauty trends with salon presentations from Heaven and Earth Salon, Panache Hair Design, Queen B, Rapunzel’s Salon + Spa, Richel D’Ambra Spa & Salon, Salon l’Etoile and Salon Rouge. Accessory, cosmetic and skin care trends will also be highlighted with presentations from Aveda, Dentex, Fire & Ice and The Body Shop. I’m looking forward to Phasion Phest 18 in 2012, how about you?