LIGHT UP THE NIGHT FOR BREAST CANCER AWARENESS
LIGHTS FOR THE CURE, a joint effort by CBS 3 and Susan G. Komen Philadelphia, have turned the area skyline pink for the 12th year in a row during National Breast Cancer
Awareness Month as a reminder to stay vigilant in the fight against breast cancer.
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National Constitution Center on Independence Mall to the Bethlehem Steel
Blast Furnaces in the Lehigh Valley, nearly 100 buildings and landmarks will go pink Tuesday evening,
October 1st, with most remaining lit throughout the
month. Atlantic City will also participate in the campaign with a
citywide lighting of landmarks on Friday,
October 4th in partnership with Susan G. Komen Central and South Jersey. A complete list of the buildings and landmarks participating in the
LIGHTS FOR THE CUREä campaign is available at
www.CBSPhilly.com/cure.
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Beyond the message broadcast by the lights, the campaign will also
maximize CBS’s airwaves to generate awareness of breast health.
Throughout October, CBS 3 and its sister station The CW Philly will
broadcast reminders
to schedule a mammogram hundreds of times in news broadcasts, including
every time a building or landmark is showcased in
Eyewitness Weather forecasts this month, and in promotion time.
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Jon Hitchcock, Nicole Brewer, Erika von Tiehl and Elaine I. Grobman, Chief Executive Officer of Komen Philadelphia. Hitchcock says
“We are grateful for all they do for our community and we also salute the many businesses and other corporate leaders who step up year after year to support this mission.”
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She presented a check for $2,290 to Elaine I. Grobman
“Thirty-one years ago, Susan Komen was promised by her
sister that she would not stop fighting until each and every woman
diagnosed with breast cancer emerged as a breast cancer survivor,”
says Elaine I. Grobman, Chief Executive Officer of Komen
Philadelphia. “It is because of devoted partners like CBS 3 and this
Lights for the Cure campaign that the promise, that the spirit of Suzy
Komen and all the hope that drives our mission, are
alive today, thriving and bettering our world.”
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noon newscast of CBS3 Eyewitness News on KYW-TV, alongside Ukee
Washington.
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Cancer Treatment Centers of America and Toyota sponsors of this
campaign. We also thank our community partners for LIGHTS FOR THE CURE –
the
Philadelphia Department of Parks and Recreation and Di Bruno Brothers.
Thanks to Joanne Calabria from CBS3 for coming up with the idea to light
the buildings for Breast Cancer Awareness Month 20 years ago, something
they do around the world now, and certainly the catalyst for other organizations to get their “awareness lights” on buildings.
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There are 365 days in the year (unless you're in a Leap Year). Why would two organizations (LBBC and Susan Komen) that are both doing the same thing, have their big event on the same date? It would be smart to call your "competition" to see if they have something planned for the same date. There are too many organizations trying to do the same thing. It's harder and harder to raise money for your cause, so it would be smart if these organizations would check their egos at the door and merge (and they could work with a bigger pool of money).