LIGHTS FOR THE CURE, a joint effort by CBS 3 and Susan G. Komen Philadelphia, have turned the area skyline pink for the 12th year in a row during National Breast Cancer
Awareness Month as a reminder to stay vigilant in the fight against breast cancer. 

From the Battleship New Jersey docked in Camden, to the
National Constitution Center on Independence Mall to the Bethlehem Steel
Blast Furnaces in the Lehigh Valley, nearly 100 buildings and landmarks will go pink Tuesday evening,
October 1st, with most remaining lit throughout the
month.  Atlantic City will also participate in the campaign with a
citywide lighting of landmarks on Friday,
October 4th in partnership with Susan G. Komen Central and South Jersey. A complete list of the buildings and landmarks participating in the
LIGHTS FOR THE CUREä campaign is available at


Beyond the message broadcast by the lights, the campaign will also
maximize CBS’s airwaves to generate awareness of breast health. 
Throughout October, CBS 3 and its sister station The CW Philly will
broadcast reminders
to schedule a mammogram hundreds of times in news broadcasts, including
every time a building or landmark is showcased in
Eyewitness Weather forecasts this month, and in promotion time. 

Vittoria Woodill, Dr Bruce Zappan, Nicole Brewer, Joseph Petrellis, and Erika von Tiehl
Lesley Van Arsdall, Chris May, Jessica Dean,
Jon Hitchcock, Nicole Brewer,  Erika von Tiehl and Elaine I. Grobman, Chief Executive Officer of Komen Philadelphia. Hitchcock says
“We are grateful for all they do for our community and we also salute the many businesses and other corporate leaders who step up year after year to support this mission.” 
That Kory Aversa guy, and Shelly Hoffman
The inspiration story of the year. Sara and daughter Emily. Emily started a “Pink Pennies Project” Emily has been collecting pennies at retail shops and friends to donate to the Susan Komen Philadelphia.

She presented a check for $2,290 to Elaine I. Grobman

“Thirty-one years ago, Susan Komen was promised by her
sister that she would not stop fighting until each and every woman
diagnosed with breast cancer emerged as a breast cancer survivor,”
says Elaine I. Grobman, Chief Executive Officer of Komen
Philadelphia.  “It is because of devoted partners  like CBS 3 and this
Lights for the Cure campaign that the promise, that the spirit of Suzy
Komen and all the hope that drives our mission, are
alive today, thriving and bettering our world.”

Stu Bykofsky and Stefanie Stahl
  Pat Ciarrocchi, co-anchors the weekday
noon newscast of CBS3 Eyewitness News on KYW-TV, alongside Ukee

Dawn Jones, Jim Donovan and Phyllis Brownley
CBS 3, The CW Philly and  Komen Philadelphia acknowledge the support of
Cancer Treatment Centers of America and Toyota sponsors of this
campaign.  We also thank our community partners for LIGHTS FOR THE CURE –
Philadelphia Department of Parks and Recreation and Di Bruno Brothers.

Thanks to Joanne Calabria from CBS3 for coming up with the idea to light
the buildings for Breast Cancer Awareness Month 20 years ago, something
they do around the world now, and certainly the catalyst for other organizations to get their “awareness lights” on buildings.
Tickets are still available for the 2013 Komen Philadelphia Pink Tie Ball Saturday 10/12/13 

After Chris May was nice enough to give us a tour of the CBS3 Studios, Kory and I tried out the anchor chairs. Kory and I at 11, sounds catchy!!