Budweiser Made In America 2014 Philadelphia lineup, including headliners Kanye West and Kings Of Leon!
From the PR for Made In America
The wait is finally over! ‘Budweiser
Made In America,’ the two-day music festival that has become a staple of
Labor Day weekend, has announced the 2014 Philadelphia lineup,
Kanye West and Kings Of Leon!
Made in America has revealed the 2014 lineup for its Philadelphia
festival. The two-day event, curated by Jay Z, takes place August
30th-31st at Benjamin Franklin Parkway.
Jay Z’s pal Kanye West and Kings of Leon will serve as this year’s
headliners. Other notable acts include The National, Pharrell Williams,
Spoon, Grimes, Chromeo, Girl Talk, and De La Soul.
The lineup also includes Tiësto, Danny Brown, J. Cole, Holy Ghost!,
Mayer Hawthorne, City and Colour, The Neighbourhood, AWOLNATION, Baauer,
YG, Bleachers, Steve Aoki, and Destructo.
As previously reported,
Made in America will simultaneously hold a second festival in Los
Angeles over Labor Day weekend. That lineup is still forthcoming.
Tickets to both festivals are currently available through MadeinAmericaFest.com.
The lineup was unveiled simultaneously
on the music festivals Instagram and Twitter channel via a series of
custom innovative neon 3D posters created by designer, Rizon Parein.
Aside from the amazing roster
of talent, today’s line up unveil also incorporated some groundbreaking
and innovative components:
Animated Line Up Announcement on Twitter:
Budweiser is one of the
first brands to upload video content native to Twitter, further securing the brand’s relevancy in music and pop culture.
Simultaneous Bi-Coastal Festival:
New this year, the ‘Budweiser Made In America’ music festival will be bi-coastal –
the first American music festival to take place simultaneously on two coasts – with artists performing in both Philadelphia and Los Angeles.
To highlight Budweiser’s all-American heritage and iconic neon signage,
Rizon developed the festival’s visual identity and created lineup posters with photorealistic 3D renderings of neon.