Alex Holley is the award-winning Morning Reporter/Fill In Anchor for
WMBF News in Myrtle Beach, SC. Every weekday morning she’s LIVE covering
the stories that affect the Grand Strand. She’s a native Texan who
shows her southern hospitality through her stories as viewers wake up
and get ready for work in the mornings.


Alex Holley joined the WMBF News TODAY news team from KOMU-TV in
Columbia, Missouri where she was an anchor, reporter, and producer. She
also worked as an anchor for an innovative multi-source news, sports and
entertainment website called, enthusiastically delivering an
innovative style of reporting news. On, fast-paced viewers
could use their ipads, blackberrys and other interactive mobile devices
to access Alex delivering the news “up close and personal.” Today, you
can even see Alex in a digital journalism display on the third floor of
the Newseum in Washington, D.C. on Pennsylvania Avenue.

Alex is very proud to be a University of Missouri (MIZZOU) Tiger,
where she graduated from the first, and one of the best, journalism
schools in the nation. In 2010, she was voted the University of
Missouri’s Homecoming Queen and in 2011 was selected as one of the
Mizzou ’39, one of the top honors given to seniors for their
contributions to the University.

One of Alex’s favorite hobbies is travel…she is a world traveler.
Since birth, she has explored over eleven different countries. She is
proficient in Spanish, having studied at the Universidad de Salamanca at
age 13. This global exposure helps add a versatile dimension to her
stories. Consistently, Alex follows international trends and loves to
explore new places, researching the unique experiences they have to
offer. She is a vivacious, unique reporter who uses her knowledge of
different places to enhance the perspectives to her stories.

Welcome to Philly Alex