Philadelphia

Robert De Niro Comes to Our Area Tomorrow To Open A Fine Wine & Good Spirits Premium Collection Store – Cheers

Robert De Niro to Participate in Grand Opening of Fine Wine & Good Spirits Premium Collection Store in Glen Mills
Fifteen Event Attendees Will Win Opportunity to Meet Award-Winning Actor
Harrisburg
– The
Pennsylvania Liquor Control Board today confirmed that award-winning
actor Robert De Niro will participate in the grand opening of a brand
new Fine Wine & Good Spirits Premium Collection Store in Glen Mills,
Delaware County on Friday, March 3, at 4:00 PM.
The
event marks the first time the critically acclaimed actor, director and
producer has ever participated in a store opening. Mr. De Niro – widely
acclaimed for his portrayals of conflicted,
troubled characters and regarded as one of the most influential actors
of all time – has earned four Golden Globe nominations and six Academy
Award nominations, winning the Academy Award twice for performances in
The Godfather Part II and Raging Bull.
Mr.
De Niro will celebrate the opening of the new store located within the
Brandywine Mills Shopping Center by participating in a ribbon-cutting
ceremony followed by a private meet-and-greet
event limited to 15 randomly selected event attendees.
Beginning at 3:15 PM on Friday, March 4, envelopes containing coupons for wine and spirits
will
be distributed to the first 300 people (age 21 or older) in line. 
Fifteen of the 300 envelopes will also include “golden tickets” earning
each ticket holder the following:
  • Access to a private, in-store meet-and-greet and photo opportunity with the famed actor,
  • A Fine Wine & Good Spirits gift card; and
  • The opportunity to purchase one of a very limited number of bottles of VDKA 6100 featuring Mr. De Niro’s signature. 
Another
15 envelopes will include Fine Wine & Good Spirits gift cards and
an opportunity to purchase a bottle of VDKA 6100 featuring Mr. De Niro’s
signature.
At
4:00 PM, PLCB officials and Mr. De Niro will participate in a ribbon
cutting ceremony to mark the opening of one of the largest Fine Wine
& Good Spirits stores in the state.  The new location
offers consumers a completely new shopping experience with an expanded
floor plan, one of the largest selections wine and spirits selections in
the state and a central service point with a tasting bar.
Following
the ribbon cutting, the holders of the 15 “golden tickets” will be
escorted to a private area within the store for the meet-and-greet and
photo opportunity with Mr. De Niro.
Robert
De Niro appears as a guest of the PLCB, facilitated by Artisan Spirit
Merchants Pty. Ltd. (ASM). ASM is an Australian-owned boutique sales and
marketing company that owns VDKA 6100.  
Mr.
De Niro assisted ASM with package design, branding and positioning of
VDKA 6100.
Bottles
of VDKA 6100 featuring Mr. De Niro’s signature remaining after the 30
winners have opportunity to purchase a bottle will be available for sale
to store patrons. 
Tastings
of VDKA 6100 will be held at the in-store tasting bar between 4:00 and
6:00 PM for those 21 years and older.  Made with fresh seasonal whey and
natural spring water from Reporoa, New
Zealand, VDKA 6100 is finely distilled and filtered through a bed of
carbon to eliminate all impurities. VDKA 6100 is gluten-free, sugar-free
and lactose-free and offers a clean, light, exceptionally smooth taste
with hints of floral and citrus notes.
WHAT:
Robert De Niro to celebrate grand opening of Glen Mills Fine Wine & Good Spirits Premium Collection store.
WHEN:            3:15 PM – Envelopes for a chance to meet Mr. De Niro distributed               
4:00 PM – Grand opening ceremony and ribbon cutting, followed by private

meet-and-greet for 15 lucky winners.