Center City District & PRMA Launch Shop Center City
On Thursday, September 7th, Center City District (CCD) and the Philadelphia Retail Marketing Alliance (PRMA) revealed a new consumer-oriented marketing campaign, Shop Center City, focused on increasing Center City’s regional market share by encouraging city and regional shoppers to discover the “Only in Center City” experience. The new campaign will seek to expand Center City’s customer base and increase retail demand, supporting brick-and-mortar stores downtown.
Since 2013, more than 54 national retailers have chosen to open a location in Center City and despite a handful of national retailers shutting stores and declaring bankruptcy, vacancies on prime retail corridors in Center City are 4.5%. By comparison, in Q2 2017 retail vacancies hit 10% nationally and 8.2% regionally. Center City retail, restaurant, leisure and hospitality venues provide 46,000 jobs, a majority of which are held by Philadelphia residents.
Harold T. Epps, Director of Commerce, City of Philadelphia
Paul R. Levy, President & CEO, Center City District,
Michelle Shannon, Vice President of Marketing and Communications, Center City District
John J. Connors, President, Brickstone Realty Corporation , Angela Val, Chief Administrative Officer, PHLCVB , Paul R. Levy, President & CEO, Center City District, Michelle Shannon, Vice President of Marketing and Communications, Center City District and Harold T. Epps, Director of Commerce, City of Philadelphia
The campaign ambassadors in attendance were:
Denise Fike, Tayyib Smith, Angela Val, Haley Samsi and Nick Bayer
The Center City District, a business improvement district dedicated to making Center City Philadelphia clean, safe and attractive, is committed to maintaining Center City’s competitive edge as a regional employment center, a quality place to live, and a premier regional destination for dining, shopping and cultural attractions. www.CenterCityPhila.org