Spring Festival on South Street – What’s New in the Neighborhood
Spring Festival on South Street – Scene on South Street Last Weekend
Meet me on South Street said tens of thousands of festival goers on the first major warm spring festival day of the year. On Saturday, May 5th, South Street hosted the largest crowds ever for the six year festival. Official estimates will be available after meetings with organizers, the city, event planners and vendors, but South Street Headhouse District confirmed this surpassed last year by 10,000-15,000 people and minimally is over 50,000.
Michael Harris, Executive Director of SSHD, said, “It was wonderful to see such a nice and diverse crowd out enjoying all South Street has to offer at our 6th Annual Spring Fest. All tallies indicated it was our biggest but also our best yet, and we saw a great blend of festival goers from immediate neighbors to out of town visitors who had never been to Philadelphia and South Street before. Great food, music, art, and drinks on a perfect festival-weather day. It really struck me this year how much out of town traffic – as I met so many people on the street who said they came in for the day or weekend just for the festival. We talked to at least five different families and groups that were staying in local hotels in Center City – and we are thankful to bring in business for the city – but also for all the concierge and hotel referrals.”
Fun bacherlorette party at South Street Spring Fest
South Street Spring Festival was in a unique position heading into the day – the warmest festival day of the spring of the year, plus it was a day of mini-celebrations and festivals within the festival. Cinco de Mayo, Maifest outside Brauhaus Schmitz, Kentucky Derby Day, National Free Comic Book Day and much more.
Cinco de Mayo, Maifest outside Brauhaus Schmitz
Mad Rex Restaurant and Virtual Reality Lounge debuted at South Street Spring Festival and provided free virtual games and experiences for hundreds of guests – “South Street Spring Festival was a unique way to bring our brand to tens of thousands of people from all walks of life in Philadelphia. We partner with South Street Headhouse District to provide free virtual reality right on the street in a pop-up lounge in the National Free Comic Book area. We are thankful for the opportunity to connect with the city’s largest name festival – and to engage with so many potential new patrons and fans,” said Michael Johnigean, Partner. “The turn-out far exceeded our expectations – as did the number of people we engaged with. We had a line for the virtual reality chairs consistently throughout the day.”
Mom-Mom’s Kitchen & Polish Food Cart reported their best year ever at South Street Spring Festival – saying they saw more people and they brought more food than ever before – as they now have a brick and mortar restaurant they operate out of their new Mom-Mom’s Kitchen at 2551 Orthodox St, Philadelphia, PA 19137 in Bridesburg.
Michael Sultan of 33rd Street Hospitality, who brought Revolution Taco Truck, reported their biggest sales ever at the event – selling every single last taco they brought. “We had a line the entire day from 11am to the final tacos being served late in the afternoon. It was the perfect way to celebrate Cinco de Mayo for us – and the new Revolution Taco Truck let us be in two places at once. South Street Spring Festival is a must on our spring list of events and its definitely the ultimate spring festival in the city that everyone comes out for.” Revolution Taco also sold out at Friday night at Schmidt’s Commons for the Cinco kick-off at the launch of First Friday Salsa Night – and they hosted their first ever Cinco BBQ with the grill outside their shop at 2015 Walnut.
Puyero Venezuelan Flavor was a new participant this year – co-owner Simon Arends said, “We were excited to participate but didn’t know what to expect as a new business. We are a fast casual eatery and did extremely well inside last year during the festival. This year business was booming all day in the dining room, and we sold out of every last arepa that we had on the street – we far surpassed our expections. We are already discussing our plans and what to do different next year.”
Also, as a huge surprise to the city- Bridget Foy’s which was recently torn down after a fire and total loss, was back and wouldn’t miss a year. The entire Foy family popped up a giant RV on the construction site at 2nd and South Street and held “court” visiting with thousands of guests and showing off the brand new renovation plans for their new restaurant – which is expected to open in the next 8 to 12 months. South Street Spring Festival is coordinated by South Street Headhouse District, with music programming by DVT Entertainment who handles the 20+ bands on the 3 stages, with event management services by Mark Beyerle and his company SpecialtyUSA, LLC , and PR, social media and marketing services by Kory Aversa and Aversa PR. DVT, SpecialtyUSA and Aversa all returned and worked together on several of the prior year festivals. On top of the nice weather, Aversa PR reported the highest number of print, radio and TV mentions in advance for the day, including “This was the single most TV and radio we have ever secured for a one day festival in a 24 hour period. The interest was so high from around the city, Philadelphia wanted to get out and enjoy the weather, and the product was exceptional.” said Kory Aversa. All four local TV stations extensively covered the event on Fox 29, CBS 3, ABC 6 and NBC 10, with radio partnerships and mentions on Ben FM, WMGK, The Fanatic, WMMR, WDAS, iHeart, KYW and more.