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Avenue of the Arts Is Starting to Bloom

The transformation of Philadelphia’s Avenue of the Arts continues to take shape.

Yesterday, civic leaders gathered outside the Kimmel Center to unveil the newly completed landscaped median between Spruce and Pine Streets, the first visible milestone of AveArts 2.0 the ambitious $150 million vision to re-imagine South Broad Street as one of the world’s premier cultural boulevards.

“This is just the beginning,” said Avenue of the Arts, Inc. Board Chair Carl Dranoff. “We aimed high and we met our lofty expectations, and we’re off and running.”

Construction on the median has been underway for months, following the groundbreaking for AveArts 2.0 in January 2026.

The decade-long initiative will transform the one-mile corridor from City Hall to Washington Avenue into a greener, more pedestrian-friendly destination with wider sidewalks, expanded public spaces, enhanced landscaping, and inviting gathering places that celebrate Philadelphia’s thriving arts scene while improving everyday life for residents and visitors.

“This project is about optimism and confidence in Philadelphia’s future,” said Desaree Jones, executive director of Avenue of the Arts, Inc. “AveArts 2.0 shows what’s possible when a city believes in its creative power and invests in shared public spaces. We’re building a center stage for civic life.”

During yesterday’s ceremony, elected officials, arts leaders, and community stakeholders marked the occasion with remarks and a ceremonial watering of the new plantings using bright blue watering cans.

Beyond its striking appearance, the raised landscaped median also serves an important safety purpose. It helps calm traffic by discouraging U-turns in front of the Kimmel Center and nearby residences while providing a barrier that reduces mid-block pedestrian crossings.

As the project advances block by block over the next decade, Philadelphians will continue to see one of the city’s most iconic streets transformed into a vibrant cultural and civic destination worthy of its international reputation.

By HughE Dillon

Chronicling Philadelphia

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