
Back in April, a new movement was launched on a beautiful day in Love Park: the Phambassadors. Kathryn Ott Lovell, president and CEO of the Philadelphia Visitor Center, introduced the program — an initiative aiming to rally over 10,000 proud Philadelphians in the next two years. Together, this growing community will help shape how the world sees and experiences the city, leading up to 2026 and beyond.

Fast forward to June 21 — the Phambassadors kicked things off with their very first Pham Camp, held at the Visitor Center! Over 150 proud Philadelphians signed up to learn how to turn their city love into street-level magic. You know the moment: someone’s staring at a map, squinting at their phone, scanning street signs , looking lost. Your Philly instincts kick in — and boom — you’re pointing them toward the Liberty Bell or even where their doctor’s office is located, like a local legend. That’s the Phambassador spirit!

The morning started with a continental breakfast.

where Phambassadors signed the pledge to do their part in sharing their Philly love to others.

Phambasadors: Steve Simon poses with “George Washington” both of whom have signed on to the volunteer program.


Each Phambassador was assigned to a “Street Named” table and what I really appreciated was that if you signed up with a friend or spouse, they made sure to seat you separately. It was a smart move to encourage individuality and fresh connections.


The program kicked off at 9 a.m. sharp, with a packed room full of eager Philadelphians ready to become top-notch city ambassadors.

The morning started with a welcome from Ott Lovell sharing that the Phambassador program is flexible, letting participants engage at their own pace—whether it’s sharing good news online, volunteering at events, or spotlighting Philly’s hidden gems, there’s a role for everyone.

Speakers included Matt O’Donnell, 6ABC, Chef Jacquie Kelly from Streets of Philly Food Tours who surprised us with cannolis served after lunch, film maker Sam Katz showing snippets of some of his Emmy award winning documentaries,


Matt Ray, Chatterblast, whose company helped create the branding for the Phambassadors, Alphonso Dashiell, The Black Journey and the grand finale a surprise appearance by the Phillie Phanatic!

It was a great day, with lots of break out sessions, brain storming, quizzes and comradeship.

Ott Lovell emphasized Phambassador members get access to “exclusive events, local perks and exciting updates.”
Sign Up to be a Phambassador, get ready for an exciting new adventure, sharing the joy of Philly, with others. Make sure to come out to the next Pham Camp in the fall.















































































