On Monday, May 12, 2025, the Philadelphia Visitor Center Corporation (PVCC) presented the second annual Philly Opener—a celebrated, award-winning celebration and fundraiser—at the Independence Visitor Center (599 Market St, Philadelphia, PA 19106). The event marks the culmination of National Travel and Tourism Week, uniting industry professionals, community partners, and enthusiastic locals to spotlight the vital role tourism plays in Philadelphia and the surrounding region.
A key highlight of the event was the presentation of the Most Valuable Philadelphian (MVP) Award, recognizing an individual who has made a significant impact on the city. This year’s honoree Howie Roseman, Executive Vice President and General Manager of the Philadelphia Eagles, whose leadership has not only brought the team to three Super Bowl appearances and two victories in the past eight years, but also elevated Philadelphia’s profile on the global stage.
Guests enjoyed the city and state’s iconic destinations with fun activations and photo moments from the Visitor Center and Visit PA. The culinary experience at the event will showcase the best of Philadelphia’s diverse food scene, including a Taste of Reading Terminal Market, a Taste of the Historic District, and a tasting station from James Beard Award-winning chef Jose Garces featuring Buena Onda in collaboration with Mijenta Tequila.
Dignitaries proudly spotlighted what makes our city shine: world-class museums, rich history, vibrant neighborhoods, and of course, our unbeatable food scene (yes, cheesesteaks included ). But none of it would be as welcoming without the hardworking folks in hospitality — from hotel staff and tour guides to concierges and event pros — who go the extra mile every day.
Thanks to your warm smiles, helpful tips, and hometown pride, guests leave Philly with amazing memories and a desire to come back for more.
Philly’s star is rising — and it’s all thanks to you!
Socially Yours, HughE