PHASION PHEST PHILADELPHIA 2009 brings it with a passion

For many year’s Phasion Phest has been the Delaware Valley’s premier fashion event showcasing upscale fashion from your favorite retailers, it set the standard for what a fashion event should be and this year it delivered again.
Year after year the event grows retaining the crowd it once drew and gathering new Phans; for many years Phasion fest was held outdoors and seemed spacious, but last year it was held at the Loews and because of it’s popularity it seemed to be busting at the seems. This year founder Sharon Phillips Waxman and her committee had an excellent idea and took over the entire mezzanine level at the Loews holding the runway show in one room, and exhibits, cocktails and food in the Millennium Ballroom. This gave it a real feel of the kinds of fashion shows I just attended last week in NYC. Plus everyone got a seat, there was a nice set up for press, which was great since this event draws more camera’s than a Britney Spear’s haircut.
Fur is sometimes a hard sell, but relying on these haute models helped keep the focus on the merchandise and away from any thoughts that PETA might jump out of the audience and onto the stage like I’ve seen too many times at a Donna Karan show. These coats can be found at Zinman Furs in Camden NJ. Phashion Phest was created in 1994 by Sharon Phillips Waxman to showcase fashion retailers from the Delaware Valley. Pictured with Sharon is the Loews VIP Concierge Jonathan Vendrick. Jonathan invited Donnie Brown from “Who’s Wedding Is it Anyway” to the event, but unfortunately he came early and I was covering another exciting event in town. (But if you think you saw him, you were right)
Tony Daggett, Daggett’s catering and model Savannah Gaeckler
Designer Amanda Baro finishing her final year at the University of the Arts, is surrounded by her designs worn by Sierra Lewis, Margo Burley, Amanda, christina Dougherty and Marina Bik.
Notable columnist Nathan Lerner with Convention Center’s Bonnie Grant and son Shane.

Rosemarie Boucher, Bruce and Michelle Shannon and Deputy City Manager Margaret Hughes.
Center City District who recently revamped their website into a really easy and enjoyable read is just about to launch a Philadelphia retail website celebrating Philadelphia’s vibrant retail stores, locations of available retail buildings, and interviews with retailers. Love the site, would like to see some other Philly favorites like Addres, Absolute Abstract, Jimmy Style, London Grille, Eagan’s Jewelery, Stephen Starr, and the Book Trader. Check it out at Philadelphia Retail

The Loews Wine Connoisseurs Gary Meckbach and Louis DeVito (hmm any relations to?)

There was a diverse crowd, but distinctively younger this year. Many folks were from the surrounding colleges that were partaking in the design aspect or were interested in getting into the biz.
Faith Stevenson, Francine Cross, Loretta Webb (Happy Birthday) and Marvella McDaniel

Now 97.5’s Jenny Aust and Ashley Manger. Guess I didn’t win that prize as no one called, bummer.

Stylish and sportin’ Hat’s in the Belfry, Robert Wharton and Christine Ripa (hmm wonder if she’s related to, nahhh)
Model’s Brittany Ann Cormack, Christine Stauffer, Brenna Flynn wearing designs by students from Drexel Universities Department of Fashion and Design & Merchandising, including Drew Ginsburg, Sam Bitter, Jessica Fier and Johanna Holmes.

Model’s at rest

2009 Retailer Participants:

Center City District Retailers
DermaCenter Medical Spa
Hats in the Belfry
Kenneth Cole New York
King of Prussia Mall (Anne Fontaine, Ferragamo, Gucci, 7 For All Mankind)
The Shops at Liberty Place (Douglas Cosmetics, Les Richards)

2009 Salon Participants:

Breathe Spa, Fitness & Salon
Phoenix Salon & Spa
Richel D’Ambra Spa & Salon
Salon L’Etoile and Spa
Salon Rouge