The second annual Kiehl’s LifeRide for amfAR rolls into Philadelphia – Tyson Beckford, Jason Lee, Justin Chadwin, Tricia Helfer

Maintaining its long-standing tradition of supporting HIV/AIDS charities, Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care, will embark on the second annual Kiehl’s LifeRide for amfAR, a seven-day charity motorcycle ride, which officially launched in Center City Philadelphia, at Kiehl’s Since 1851 at 1737 Walnut Street on Monday. Several celebrities participated in ride into Philly which in the end will be a 1300 mile loop over 5 days, ending up in Manhattan, where 160 riders will join the LifeRiders for a parade through Manhattan’s streets, on Saturday Aug 6th (if you’re in Manhattan, please join us for a good party), ending up at the Kiehl’s original flagship store in the East Village (109 3rd at 13th).
Above model Tyson Beckford
Jason Lee, best known for playing “My Name is Earl.” Currently in Memphis Beat on TNT.
Everyone’s favorite chef Jennifer Carroll with Tyson Beckford, and Chris Salgardo (President, Kiehls USA

Tricia Helfer smoking on the concrete “red carpet”
President of Kiehl’s USA, Chris Salgardo looking every-bit of a motorcyclist.
Tyson Beckford, amfAR CEO Kevin Frost, actor Justin Chatwin and President of Kiehl’s Chris Salgardo.
Actress Tricia Helfer is a Canadian actress and former model, best known for her role as Number Six in the re-imagined Battlestar Galactic
I happened to be near the Art Museum later in the day to photograph the movie Backwards with James van der Beek on the Rocky Steps (See my piece on Fox 29 this morning about that shoot). Look who I saw over at the Rocky statue: Artist Conrad Leach, photographer Paul d’Orleans, actor Justin Chadwin, and in front actor Grant Reynolds