Philadelphia

“Cakes, Couture and Champagne” at Saks Fifth Avenue with Whipped Bakeshop

September 24, 2013 by HughE Dillon

Last week, food and fashion collided at Saks Fifth Avenue in Bala Cynwyd. Philly-based Whipped Bakeshop teamed up with French fashion house Courrèges for “Cakes, Couture and Champagne,” a unique evening that paired the art of confections with the art of couture.

Reinhard Agency Models with Margot Christmann of
Courreges (center)
The unveiling of Whipped Bakeshop’s new 2014 cakes and a first look at
the Courreges fall collection, which is exclusive to Saks, was a sweet, fashionable event. (Everything old is new again as it’s a
revival of a mod brand that was big in the 1950s, 60s and 70s)
Janice Farmer, Shenine Farmer, and and the tiara wearing Dionne Richardson.

 Whipped unveiled its first-ever collection of cakes, cookies and sweets against a backdrop of the all-new retro chic line from Courrèges, a Saks exclusive launching this fall. André Courrèges is a dress designer who first made a reputation in the Parisian fashion world of the 1960s for futuristic, youth-oriented styles, and the mod line is now carried at the Bala Cynwyd store.
  Ann Torockio and Roger Estes.
 Charles Paloux, Nicole Paloux, and Margot Christmann of
Courreges.
 Donna O’Brien, Alain Flembert, and Michelle Nguyen.

 Whipped unveiled its first-ever collection of cakes, cookies and sweets
against a backdrop of the all-new retro chic line from Courrèges, a
Saks exclusive launching this fall.

 Reinhard Agency Models; Veronica, Sydney Brunk, and Jocelyn Kenner.
André Courrèges is a dress designer
who first made a reputation in the Parisian fashion world of the 1960s
for futuristic, youth-oriented styles, and the mod line is now carried
at the Bala Cynwyd store.
 Brennen Lukas and Zoe Lukas.
 Jim Daley and Kelli Walters. 

 Matt Vlahos and Jimmy Contreras both of Vlahos PR
 Cakes and Shoes.
  Stephanie Berliner and Natalie Diener.

The Blackberry Dot cake – one of eight in the #CakeFashion collection – was inspired by Courrèges’ signature white-and-white butterfly sleeve dress, which was used in a fashion shoot for the lookbook and invitation materials. The Floral cake, with its colorful bouquet of red, pink and orange daisies, also featured prominently in collection materials.

  George and Liz Bieber.
 Ann Wilson and her daughter Charlotte.
 Charles Paloux, Nicole Paloux, and Margot Christmann of Courreges.

Matt Vlahos and  Jesse Cohen .
Whipped’s collection for 2014 was presented similar to a designer’s clothing collection, with the line unveiled all at once with a presentation, models and a lookbook – a copy of which we’ve included.
Thanks to Mike Hirata for shooting this event.