The Hole At Broad & Spruce Will Soon Look Like This

KPF Graphic

In a ceremony at the Kimmel Center Tuesday, Carl Dranoff revealed what he called “the crowning achievement of my career,” a 47-story, 528-foot condo tower called Arthaus at Broad and Spruce streets along the famed Avenue of the Arts and at the former spot where for years the Philadelphia International Record stood until a fire destroyed the building nearly a decade ago.

Designed by firm Kohn Pedersen Fox Associates, the 47-story condominium tower will have 108 condominiums priced from $2M to $10M, all of which will have floor-to-ceiling windows with at least one corner for panoramic views.

KPF Graphic

Arthaus is purposely set back from the corner, Carl told me, so the residents will have unobstructed views on all floors. According to the design company KPF, “With a design inspired by its context, the massing of the Arthaus tower is modulated into four rectangular volumes. Each of these bundled rectangles rises to a different height, creating a distinctive tower top. The stepped, interlocking boxes also provide large outdoor terraces. The tower wall of Arthaus features a vertical expression balanced by horizontal terraces at each corner, which offer sweeping views of Philadelphia from the Delaware River to the Schuylkill River.

At the base of Arthaus, brick and terra cotta feature walls along Broad and Spruce Streets relate to the material language of the neighborhood, while the tower’s high-performing glass facade is detailed with white aluminum mullions that add texture and variety. ” (KFC) – I also love how the drop off driveway leading to the front door is internal, and not just a curb cut out.

The balconies at Arthaus are 16 x 8 feet and are contained within the footprint of the building, so it won’t be as windy Carl Dranoff told me.
The building’s outdoor spaces will feature a year-round rooftop greenhouse, individual planting beds, a reflecting pool, lawn, and sun deck. Additional amenities include a 75-foot indoor lap pool and state-of-the-art fitness center overlooking the Kimmel Center, a tranquil library, board room, club room, dining salon, café with demonstration kitchen and kids’ playroom.
This is the graphic depicting the greenhouse and reflecting pool.
Council members Allan Domb, Mark Squilla, Mayor Jim Kenney, former governor of Pennsylvania, Edward G. Rendell KPF Founder and Chairman Eugene Kohn and Carl Dranoff, Dranoff Properties were on hand for the groundbreaking.
Which took place on the site, after the press conference with officials at the Kimmel Center.
The Honorable Marjorie O. Rendell (who along with former Gov. Ed Rendell, were instrumental in creating and organizing the Avenue of the Arts, Linda Knox, Kurfiss Sotheby’s International Realty, and Melanie Stecura, Kurfiss Sotheby’s International Realty.
Dianne L. Semingson, Board Chair of the Avenue of the Arts and Diane Bryant.

I can’t wait to see Arthaus complete in a couple years, and to have more life on South Broad Street. Check out additional photos of who was there on CBSPhilly and PhillyStyle Magazine