First Look of Skyline From 28th Floor of Luxurious Living ArtHaus

Philadelphians were invited to an open-air performance Serenade on the Avenue held Saturday Valentine’s Day eve and were invited to see raw space on the 28th floor of the new condo/apartment building in Center City under construction ArtHaus.

The 47-story, 524-foot-high tower at Broad and Spruce Streets whose tag line, “live at the intersection of art and beauty” .

The Broad and Spruce Street tower will stand 47 stories and host 108 balconied condominiums with beautiful views of Philadelphia, that will range in price from $2 million to more than $10 million,

Last fall Carl Dranoff, CEO of Dranoff Properties and Developer of Arthaus told Metro Philly, “I thought our giant construction site could somehow be retrofitted to bring about an outdoor performance like the Greeks did with their amphitheaters.” Serenade on the Avenue debuted last September from a temporary stage facing City Hall on the 7th floor of the Arthaus construction site across from the Kimmel Center, for three special concerts.

Audience members lined the streets, some had heard about it through social media and news posts, others were just passing by.

It became a Wednesday night tradition for three consecutive weeks.

On Saturday as well as last fall, all the musicians were coordinated by AJ Luca, a faculty instructor at University of the Arts and a performer herself along with alumni, who performed love songs from Frank Sinatra, Bruno Mars, Ed Sheeran and Henry Mancini from the 7th-floor pop-up stage at Arthaus in celebration of Valentine’s Day.

After Saturday’s concert we were invited upstairs to enjoy the views from the 28th Floor.

The first residents are scheduled to move into Arthaus February 2022.


Win A Chance to Propose To Your Love in an Unique Way High Above Center City

Photos Provided

Valentine’s Day proposal procrastinators who haven’t decided the where-when-and-how can pop the question publicly as part of the Sweetheart Serenade—a free concert of love songs from Arthaus on the Avenue of the Arts. Sweetheart Serenade features a duet of University of the Arts singers performing the songs of Frank Sinatra, Bruno Mars, Ed Sheeran and Hency Mancini from a pop-up stage on the 7th floor of the luxury condominium construction site.

Saturday, 2/13 from Noon to 12:30 pm

SE Corner Broad and Spruce Streets

One fiancée-to-be will win the chance to take the mic from the singers and propose to his/her beloved as hundreds of folks cheer from the street. The finale will be dedicated to the happy couple. Flowers, a champagne toast, and photos against stunning skyline views from Philadelphia’s own paparazzo HughE Dillon (ohh that’s me) are part of this perfect proposal. Arthaus Hard hats included of course.


After the concert and proposal, the public is invited to ride the open air construction lift and take in the beautiful views from the building’s top floors. (Tours given on a first-come basis to adults ages 18 or older)


To enter to win, send an email with your name, phone number and your significant other’s first and last name by Thursday 2/11/21 to :



The Hole At Broad & Spruce Will Soon Look Like This

KPF Graphic

In a ceremony at the Kimmel Center Tuesday, Carl Dranoff revealed what he called “the crowning achievement of my career,” a 47-story, 528-foot condo tower called Arthaus at Broad and Spruce streets along the famed Avenue of the Arts and at the former spot where for years the Philadelphia International Record stood until a fire destroyed the building nearly a decade ago.

Designed by firm Kohn Pedersen Fox Associates, the 47-story condominium tower will have 108 condominiums priced from $2M to $10M, all of which will have floor-to-ceiling windows with at least one corner for panoramic views.

KPF Graphic

Arthaus is purposely set back from the corner, Carl told me, so the residents will have unobstructed views on all floors. According to the design company KPF, “With a design inspired by its context, the massing of the Arthaus tower is modulated into four rectangular volumes. Each of these bundled rectangles rises to a different height, creating a distinctive tower top. The stepped, interlocking boxes also provide large outdoor terraces. The tower wall of Arthaus features a vertical expression balanced by horizontal terraces at each corner, which offer sweeping views of Philadelphia from the Delaware River to the Schuylkill River.

At the base of Arthaus, brick and terra cotta feature walls along Broad and Spruce Streets relate to the material language of the neighborhood, while the tower’s high-performing glass facade is detailed with white aluminum mullions that add texture and variety. ” (KFC) – I also love how the drop off driveway leading to the front door is internal, and not just a curb cut out.

The balconies at Arthaus are 16 x 8 feet and are contained within the footprint of the building, so it won’t be as windy Carl Dranoff told me.
The building’s outdoor spaces will feature a year-round rooftop greenhouse, individual planting beds, a reflecting pool, lawn, and sun deck. Additional amenities include a 75-foot indoor lap pool and state-of-the-art fitness center overlooking the Kimmel Center, a tranquil library, board room, club room, dining salon, café with demonstration kitchen and kids’ playroom.
This is the graphic depicting the greenhouse and reflecting pool.
Council members Allan Domb, Mark Squilla, Mayor Jim Kenney, former governor of Pennsylvania, Edward G. Rendell KPF Founder and Chairman Eugene Kohn and Carl Dranoff, Dranoff Properties were on hand for the groundbreaking.
Which took place on the site, after the press conference with officials at the Kimmel Center.
The Honorable Marjorie O. Rendell (who along with former Gov. Ed Rendell, were instrumental in creating and organizing the Avenue of the Arts, Linda Knox, Kurfiss Sotheby’s International Realty, and Melanie Stecura, Kurfiss Sotheby’s International Realty.
Dianne L. Semingson, Board Chair of the Avenue of the Arts and Diane Bryant.

I can’t wait to see Arthaus complete in a couple years, and to have more life on South Broad Street. Check out additional photos of who was there on CBSPhilly and PhillyStyle Magazine