In a ceremony at the Kimmel Center Tuesday, Carl Dranoff revealed what he called “the crowning achievement of my career,” a 47-story, 528-foot condo tower called Arthaus at Broad and Spruce streets along the famed Avenue of the Arts and at the former spot where for years the Philadelphia International Record stood until a fire destroyed the building nearly a decade ago.

Designed by firm Kohn Pedersen Fox Associates, the 47-story condominium tower will have 108 condominiums priced from $2M to $10M, all of which will have floor-to-ceiling windows with at least one corner for panoramic views.

Arthaus is purposely set back from the corner, Carl told me, so the residents will have unobstructed views on all floors. According to the design company KPF, “With a design inspired by its context, the massing of the Arthaus tower is modulated into four rectangular volumes. Each of these bundled rectangles rises to a different height, creating a distinctive tower top. The stepped, interlocking boxes also provide large outdoor terraces. The tower wall of Arthaus features a vertical expression balanced by horizontal terraces at each corner, which offer sweeping views of Philadelphia from the Delaware River to the Schuylkill River.

At the base of Arthaus, brick and terra cotta feature walls along Broad and Spruce Streets relate to the material language of the neighborhood, while the tower’s high-performing glass facade is detailed with white aluminum mullions that add texture and variety. ” (KFC) – I also love how the drop off driveway leading to the front door is internal, and not just a curb cut out.

I can’t wait to see Arthaus complete in a couple years, and to have more life on South Broad Street. Check out additional photos of who was there on CBSPhilly and PhillyStyle Magazine