Pop music icons The New Kids On The Block are teaming up with
Cottonelle to “clean up” the concert scene. In an effort to spread the
word about just how clean you can get
by using Cottonelle with CleanRipple texture, the band and the brand
are launching a movement to end the throwing of underwear on stage at
concerts, and telling people to Go Cottonelle, Go Commando. As some of
music’s biggest heartthrobs, NKOTB are no strangers
to having undergarments tossed their way during performances.
Cottonelle is joining the band as a
sponsor of the first leg of their tour to offer concert attendees an
elevated bathroom experience, VIP seat
upgrades, surprise meet and greets with the band – and more.
and New Kids on the Block treat fans to an intimate concert at New York’s
Gramercy Theatre on Sunday, Feb. 15, 2015. New Kids on the Block is encouraging
everyone to Go Cottonelle and Go Commando to end the concert underwear-throwing
phenomenon. Visit cottonelle.com for more information. (Jason DeCrow/AP Images