Grooming Messenger, a New Skincare and Grooming Service Launches in Philly

Grooming Messenger, a new skincare and grooming service founded by  Ian Michael Crumm, lifestyle expert and founder of his eponymous lifestyle blog and Wear We Went, and Lo McGrath, a journalist, skincare junkie and fashion photographer specializing in menswear, held a launch party for the new site at Rittenhouse Spa in the Rittenhouse Hotel in Center City.

I love this amazing step and repeat made up of live branches of leaves

Ian Michael Crumm with equally stylish mom, Angie Hartman at The Rittenhouse Spa & Club – Hair by Paul Labrecque.
With Brian Sanchez who help created the living step and repeat.

Laurenne Babayan and Nick Berlage

Alisa Frederico,  Style Director at Dressing Jane Philadelphia and Frank Frederico

Guests enjoyed grooming during the party, manicures, massages and face masks.

Danielle Bonds, Marrina Mayo and Alyssa Jones

Ian Michael Crumm, co-founder of Grooming Messenger with Mason Kesner, Life & Style Blogger and Baseline Collective
who created the platform for the Grooming Messenger.

Craig von Arthur Schroeder, Commonwealth Proper, Lauren McGrath, co-founder of the Grooming Messenger and Toni Renee Leslie, of Realm jeweler.

Jared Adkins and Chandra Robbins of Bluebird Distilling

Lifestyle bloggers Alex Nelson and Mike Rubino flank Connor Reider.

Alex and Mike applied masks for guests.

Scenester Alexander Hankin and friends

Ian and Lo welcome the guests to the launch, and then introduced Local Honey

Eric Visnov, Hannah Krupa, Scott Tattar and Brendon Keenan make up the local band “Local Honey”
Book them for your next gig, they were very entertaining.

Get the latest tips for your grooming from
the Grooming Messenger,